Internet dating monogamy
“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.
My message is no one is perfect so this is a futile endeavour.
Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.
Just over a third had met their spouse online – and their marriages were 25 per cent more likely to last than those of couples who’d met via traditional routes – in a bar, at work, or via family and friends.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.
But in the 20th century this all changed, with young people deciding they wanted to be in charge of their own domestic destinies.
Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.
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Others employ dozens of scientists to create sophisticated, top-secret algorithms to match customers with similar personality traits (as opposed to shared interests, which are a far less significant predictor of compatibility), ignoring the adage “opposites attract”. “One suspects a lot of their claims are hype,” says Professor Dunbar.